We deliver the market insights you need for better outcomes now

We are a sector-focused consumer intelligence firm focused entirely on better client outcomes. Our expert teams are deeply invested in key sectors of the economy, delivering insights and analysis backed by superior quality data.

Consulting Services

Sometimes data and market intelligence tell only part of the story. Our research and consulting teams draw on sector-specific expertise to deliver unparalleled insight to our clients. We can deliver informed consumer data and insights that can be acted on quickly and with confidence.

We start with creative research design, working in partnership with clients to identify the right questions and issues to explore. We use sector-focused consulting teams and established insight communities to deliver superior quality data and actionable business insights.

A selection of the broad range of custom solutions we provide:

Brand Research

Brand image
Brand tracking
Market sizing

Customer strategies

Community engagement
Consumer profiling
Customer journey

Communication

Ad testing
Audience measurement
Communication tracking

Innovation

Concept testing
Product optimization
Idea filtering

Community-based research

Insight Communities

We pioneered the insight community almost 20 years ago to help clients gain a real-time window into their customers’ needs and motivations. Insight communities deliver actionable customer intelligence based on meaningful relationships between brands and their customers.

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Market Communities

Market communities are the solution for on-demand and ongoing access to relevant North American audience segments. Made up of deeply engaged, known respondents, our online market communities offer high quality, highly scalable samples.

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Qualitative insight

We build on our deep vertical market expertise and established research base to provide clients with qualitative insights through rapid, cost-efficient access to targeted samples of highly engaged individuals. We provide a higher level of immersion and insight by applying emergent technologies to the qualitative process.