Spark better

Know more, faster, with insights fueled by proprietary technology, sector expertise & quality data

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Maru/Matchbox exists to help great organizations spark better connections.

We’re a different breed of global insight partner, built on proprietary technology that enables our experts to connect with the people that matter most to our clients. Our people bring deep sector knowledge to client projects, so they can build and maintain a competitive advantage.

At Maru/Matchbox we are uniquely positioned at the intersection between behavior and emotion. We use System 1 and System 2 methodologies to understand how customers feel, behave and think – which means you get a complete picture of how customers truly make decisions.

That’s why so many international companies rely on us to help them spark better connections.


Case studies

Learn from our library of case studies
A Global Research Partner for Expedia

Expedia needed a way of effectively listening to customers worldwide, using results to strategically improve the customer experience as well as actively monitor hotel intermediaries & partners. They needed a cost-effective, flexible solution that… [read more]

Women's Health Patient Segmentation

A pharmacuetical client was in late-stage clinical trials and needed to segment sufferers of a previously unknown female health condition to inform targeted messaging. Specifically, there was a need to identify, quantify and profile high-value… [read more]

Cultural Framing & Emerging Trends

A global beverages client was looking for ways to launch a new ready-to-drink (RTD) coffee beverage in Latin America. However, there was insufficient knowledge about the role that coffee plays in the region. The client needed to… [read more]

What clients are saying

One of the things that I thought was value add with Maru/Matchbox is that the organization was able to help me understand what we were investing in. If you can help me paint the picture, then I can be able to champion within the organization. And tools such as the global insight community or beverage design experience are really critical in enabling us to get that intimate relationship sooner across our brands, across our categories and across our functions.

Pamela Chinn Mittoo
Manager, CCNA Product Guidance Global Research & Development
The Coca-Cola Company

Listening to feedback from our customers is essential to continually improving the experience of booking travel with Expedia and targeting our reinvestment in the customer experience. Balancing scale and detail is always a challenge and Maru/Matchbox has been a vital partner in managing the scale of our survey communications whilst providing the local language detail we need. Expedia has a strong commitment to delivering a travel service which is relevant to our customers in each market so receiving feedback in local language is crucial to appreciating the exact nuances and tone of feedback.

Stuart Newman,
Director of Customer Experience,
Expedia EMEA.

Maru/Matchbox has been our research partner for over 6 years, providing Verizon Media with insights that directly impact and improve our products. Maru/Matchbox manages our proprietary panels, maintaining the platform and ensuring our panel participants are engaged with our research. In addition, Maru/Matchbox provides full research services and is an expert in quantitative methodologies, analysis, and reporting. Lastly, the Maru/Matchbox team is a delight to work with and is always responsive and helpful.

Kat O'Neill
Associate Manager
Consumer Insights
Verizon Media Group


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Make informed, impactful business decisions that move people into action