The Agency of the Future: 5 Revolutionary Ideas

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According to five leading thinkers from across the agency landscape in Canada, the new way requires transformative thinking, new skill sets, flexible structures and a redefinition of what media and creative are and how they work together.

The future of the agency was the subject of a panel discussion hosted by the Toronto Chapter of the American Marketing Association.

Panelists included:

  • Franke Rodriguez – Partner/CEO at Anomaly, New York and Toronto
  • Daniel Shearer – EVP/General Manager at Cossette, Ontario and West
  • Andrew Simon – CCO at Edelman
  • Matt Lewis – President at Momentum, Worldwide
  • Alexandra Panousis – Formerly CEO at Starcom Mediavest

The speakers had a great number of insightful ideas to share, but we took away five big ideas.

Download this whitepaper to read about what each industry leader had to say.