TELECOMMUNICATIONS

Understand market forces and the fundamental thought processes that drive decisions

Understand market forces and the fundamental thought processes that drive decisions

Telecommunications is at the center of the next tech revolution.  Fifth generation-enabled consumers forget that there was ever a barrier—cost or otherwise—to living a mobile life. At the same time, cellular service is increasingly considered a basic necessity, and the demand for “more, better, cheaper” is high and rising. Service expectations are up, data has become commoditized, and customers are only as loyal as the competition’s next big promotion.

Understanding these market forces and the fundamental thought processes that drive decisions to stay with a current provider, switch to a new provider, or add new services, devices and features means being connected to the consumer at all times, so that you can be at the forefront of change. Our agile solutions connect you to the people that matter most, providing on-demand insight so you can make informed decisions that drive acquisition and loyalty.

Influencing Provider Selection and Purchase Behavior

A telecom was looking for a better understanding of how different people use their mobile phones, so that they could ensure that their offers and messaging were reaching the right target. Given that mobile phones can be used for such a wide variety of tasks—from watching movies to online banking—we segmented people based on the tasks they used their mobile devices to accomplish.

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How You Use Your Smartphone Influences Provider Selection and Purchase Behavior

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Understand market forces and the fundamental thought processes that drive decisions