The more technology innovation occurs, the harder it becomes to accomplish the next breakthrough. To continually push product innovation and delight customers and partners, tech organizations need human insights to enhance user understanding and validate the “why” behind big data.

Maru/Matchbox helps you move forward confidently by addressing big-picture issues – from user-led co-creation and innovation, continuous UX testing, and global persona and segmentation analysis, to optimizing communication and product launch strategies, strengthening partner and channel marketing strategies, and testing AI and gaming content.

How can you be ready for what the market brings – and your customers demand?

At Maru/Matchbox we understand from years of experience that attaining success today means simultaneously surmounting challenges on multiple fronts. From product development to unboxing/download and early usage, we provide the insights you need to support the growth of your next Big Thing. Unifying deep sector expertise with cloud-based customer insights communities, Maru/Matchbox takes a results-focused, consultative approach to helping clients better understand what motivates their customers and influences their markets. So you can act decisively and win.