Consumer Goods & Services

CONSUMER GOODS & SERVICES

Build compelling brands that engage consumers and drive loyalty

Build compelling brands that engage consumers and drive loyalty

The consumer packaged goods industry, with consumer services not far behind, has been at the center of monumental changes in the past decade. Omni-channel—both retail and marketing—are becoming unambiguous, allowing new entrants to command a disproportionate share of market and voice. Competitive responses are being shortened from years to months and now to just weeks, redefining what speed to market means. And new technologies are changing the shopper experience and creating unprecedented brand and pricing transparency across all media and channels, both traditional and emerging.

These changes have presented marketers with major challenges, but have also created amazing opportunities to connect with consumers in highly personalized ways, as demonstrated by the many start-ups that are challenging long-standing beliefs in the sector. Our teams bring deep sector expertise to drive decisions when it matters. We approach each challenge as a unique one, connecting to the right audience, within the right context, and using the most appropriate tech-enabled approach with the goal of providing action-oriented insights for tactical and strategic challenges alike.

Cultural framing & emerging trends

A global beverages client was looking for ways to launch a new ready-to-drink (RTD) coffee beverage in Latin America. However, there was insufficient knowledge about the role that coffee plays in the region. The client needed to understand the coffee landscape before committing to developing a new offer.

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Shortening the innovation lifecycle

A global food manufacturer client was interested in launching a new line of premium pasta sauces. Before going to market, they needed to explore market potential and gather SKU-level feedback around the potential launch—and all on an accelerated timeline to beat the competition to market.

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Virtual pack & shelf testing

A national brewing client wanted to introduce beer packaging design changes with minimal risk to sales among loyal and occasional beer drinkers. The primary goals of the research were to understand the appeal, purchase interest and perceptions of the new packaging and to assess how well they fit within the broader brand identity.

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Tumultuous Times: A Quick Service Restaurant Insights Menu for Surviving and Thriving

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What people are saying

One of the things that I thought was value add with Maru/Matchbox is that the organization was able to help me understand what we were investing in. If you can help me paint the picture, then I can be able to champion within the organization. And tools such as the global insight community or beverage design experience are really critical in enabling us to get that intimate relationship sooner across our brands, across our categories and across our functions.

Pamela Chinn Mittoo
Manager, CCNA Product Guidance Global Research & Development
The Coca-Cola Company

Challenge conventional business thinking and push the boundaries to better understand consumer actions