We have been pushing the boundaries of customer intelligence for more than a decade

cloud-based insight communities

We began disrupting the market research industry in 2000, as the research arm of Vision Critical. Our cloud-based insight communities broke new ground, adding depth and richness to clients’ understanding of what motivates their customers and influences their markets.

Now, as part of the Maru Group, we still operate many of the hundreds of insight communities that we implemented then, while also providing sector-specific consulting and research and in-depth qualitative insights.


We bring deep, industry-specific expertise to our clients’ challenges. Our communities of shared interest allow us to deliver meaningful insights, from engaged respondents interested in the issues and ideas most important to our clients. 

More about what we do