In the 20th century, pharmaceuticals drove most of the great advancements in healthcare. The discovery of antibiotics and the development of pharmaceutical treatments for everything from diabetes to AIDs made massive differences in how long and how well people lived. But towards the end of that century, the big blockbuster drugs dried up, and the industry shifted toward niche medications and incremental innovation. The pharmaceutical vein of gold had largely been mined.
The opportunity now is not with just better treatment of diseases, but better detection and management of disease states. This is the era of moving away from reactive treatment toward proactive detection, prevention and management. But how do we make our way forward?
Education, screening and collaboration will be what produces great advances in healthcare in the 21st century. This produces a very different dynamic than “take two and call me in the morning.” It means patients, hospitals, physicians, nurses and other healthcare practitioners need to work together to create, understand and accept new ways of managing health.
We saw, in a recent study on digital medicine, that both patients and physicians were quite open to new ways of working together—ways that would increase convenience and decrease costs.
Encouraged by the sense of potential agreement in embracing new ways of improving health, we went back to the same physicians and patients that had participated in our assessment of innovations in digital health. We asked them if they would be willing to participate in an ongoing insight community sponsored by a hospital or payor that focuses on innovation in health.
What we found was both astonishing and deeply encouraging.
Almost 9 in 10 physicians and patients were interested in joining a research community focused on finding better ways to improve health through innovation.
That means there is great potential in developing communities focused on evaluating, improving and generating innovation in healthcare. These are boundless tools for creating learning streams focused on needs assessment, review of new ideas and generation of solutions.
What’s even more powerful is that these communities open the door to early stage collaboration between patients and physicians—mirroring the critical connections in tomorrow’s world of advances in healthcare.
It’s a new era, with new priorities. The door to productive collaboration is not only open, it’s welcoming. Are you ready to enter?
To connect on how we can collaborate for powerful innovation contact us. We look forward to this new chapter in the future of health.