insights Archives - Maru/Matchbox

Who Saw the Gorilla in the Room? – An Illustration of How Easy it is to Miss Important Information

One of the challenges researchers face is confirmation bias. People unconsciously gravitate toward data that confirms what […]

“If I could ever build the ideal researcher, I would clone someone who’s a third McKinsey consultant, […]

The world of market research is at a time of transition. It is sure to change, but […]

It’s a rare day when a change in research methods sparks front page headlines, a public outcry […]

Renowned Cornell University professor, and best selling author of Mindless Eating and Slim by Design, Dr. Richard […]

The insights leaders of the future take action, not orders. They don’t follow an agenda, they set […]

We are exposed to 5,000 or more ads a day. Most of them bounce off me without […]

Now that school is back in session, when I walk my dog the streets are filled with […]

“I wish surveys would be smarter and not ask me the same questions over and over again. […]

“At least it will give us directional information. I mean, how wrong can it be?” I’ve heard […]

With today’s flurry of packed work and social schedules, the need for convenience has never been greater. […]

It’s 2017 and President Trump is wrapping up his first 2 months in office. Texas, a longstanding […]

“Well begun is half done,” said Aristotle. It’s true for building communities too. When a new insight […]

“If music be the food of love, play on” William Shakespeare, Twelfth Night “There is a very […]

Ignorance is not bliss when it comes to data security. Just ask any identity theft victim who […]