How Mass CPG Brands Can Survive and Thrive in a Post-Truth World
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The Danger of a Post-Truth World
“Post-truth” is the word of the year, the Oxford Dictionary has announced. And Facebook and other social media sites are taking flack for allowing “fake news” to run rampant on their platform during the 2016 presidential election campaign. Half of all Americans don’t trust businesses (49%) and even fewer trust government (39%).i These are transformative times, and that’s a challenge not just for society, but for all organizations and brands.
When the truth goes missing, the first casualty is trust. And when trust is reduced, loyalty starts to fade, and with it market share.
There is potential and danger in these post-truth times. You owe it to your consumers to identify the opportunity to recapture trust and embrace transparency in a meaningful way.