Personalizing the Gaming Experience


A leading gaming client wanted to launch a new customizable controller for gamers, but needed help in optimizing the controller.

We created a custom interactive web app that allowed respondents to build their own personalized controller within an online survey.

This real-world testing approach guided the selection of color offerings and features that were offered by the company when it went to market. Data on purchase intent also allowed the company to proactively understand how this new product would affect the rest of its controller product portfolio.

Make informed, impactful business decisions that move people into action