Optimizing Blood Glucose App User Experiences

Context
Context
Approach
Impact

A healthcare client developed an app allowing patients to connect to and track their blood glucose readings and relevant health behaviors. The client needed a means of monitoring patient experiences with the new app, as well as periodically testing new features and functions.

A healthcare client developed an app allowing patients to connect to and track their blood glucose readings and relevant health behaviors. The client needed a means of monitoring patient experiences with the new app, as well as periodically testing new features and functions.

The community allows the patients to engage with the brand, which is helping to optimize the technology and enabling users to see the benefits of their contributions through engagement share-back activities.

Make informed, impactful business decisions that move people into action