In-The-Moment Retail Feedback

Context
Context
Approach
Impact

A retail client launched a new, highly anticipated innovation in limited distribution in a stagnant category. Sales were very soft, and the client needed to understand the reasons behind the weak results before launching nationally.

Stores with the new product were geo-tracked and consumers were pinged when entering the stores. They were asked to find the aisle and product and to provide in-the-moment feedback about aisle and shelf and were prompted to buy the product.

The research identified clear issues with shelf positioning and value perceptions. Subsequent product use mitigated the value concerns leading to clear strategic and tactical solutions the client put in place before the national launch.

Make informed, impactful business decisions that move people into action