The High Cost of Cheap Sample

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Evaluating the Reliability and Validity of a Publisher-Driven Online Sample Source

What if the data you gather to help you make a decision is completely wrong? If you consider the cost of a bad decision, what is the real price of that inexpensive sample?

In this whitepaper we look at the reliability and accuracy of a popular survey service that offers the ability to ask Internet users who are trying to access “premium content” to complete a short survey.

What’s different in this scenario? Users must complete the survey before getting access to view the content.

Download today to find out if this type of sample provides results that are valid and reliable.