The Future of Food: 3 Emerging Themes for Grocery, Manufacturers and Restaurants
People’s food habits tended to evolve gradually. And then the pandemic hit. Shopping habits shattered, restaurants retracted, and the way we connected to food was upended.
Three important themes emerge from our recent research on people and food. They suggest abundant opportunities for grocery, manufacturers, and restaurants:
1. The transformation of our relationship with food blows open the door to grab market share through innovation
2. There is a segment we identified that are perfect targets for testing new ideas
3. Reimagining the restaurant means upping the allure and fun
Each of these themes are ripe for exploration. In this whitepaper, dig in to each and touch on ideas for how your organization can harness these insights by better understanding how people feel, behave, and think.