The Future of Feedback: Consumer Interest in New Ways of Doing Research

Download the whitepaper

At its heart, market research is all about communication. We ask questions and collect answers.

But do the people we get answers from represent reality? Does the way we collect information reflect the way people communicate today? And what about tomorrow?

People do surveys the way they want, when they want. They will not switch devices for you. You need to meet them where they are and communicate with them the way they communicate. That means we need to not only keep up with the times; we must peer into the future so that we are ready  when change rushes upon us.

That’s why we’re monitoring this and testing new communication methods as they start to gain traction.

In this whitepaper we dig into:

  • Facing the future;
  • Virtual assistants;
  • Millennials;
  • Voice to text;
  • Feedback by video;
  • App-based surveys;
  • Text invites;
  • Artificial intelligence (AI);
  • And more.

Please download The Future of Feedback: Consumer Interest in New Ways of Doing Research to keep up with the times and peer into the future so that you are ready when change rushes upon us.