Four Steps to Maximise ROI From Your VoC Programme
Successful VoC programmes give ambitious organisations the confidence to put the Voice of their Customer at the heart of important decisions. The outputs inform action that drives sustainable growth through protected revenue, increased conversion, and higher customer lifetime value.
VoC programmes require investment – both upfront and in-life – and they are rightly analysed on a regular basis as to the quantifiable return that can be yielded from this investment. In this article, Maru/Matchbox’s Development Director, Sarah Beams, introduces four key steps that your business must take to secure maximum ROI from its VoC programme – whether you’re at the very start of your customer feedback journey or looking to elevate and future-proof an established programme.