Emerging Digital Shopper – Trends and Triggers Across Five CPG Categories

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With so much of life happening on the internet, online shopping for food, drinks and household goods is something manufacturers and retailers are struggling to adapt to. No retailer or brand will be able to continue business without adapting to the new ways of buying and selling. A new generation of digital shoppers is emerging.

That’s why we created this brief introduction to the Emerging Digital Shopper broken out into 5 key fast moving consumer packaged good categories:

  • Personal care;
  • Household goods;
  • Salty snacks/confections;
  • Regular beverages and
  • Alcohol.

We will start with the big picture and then a snapshot of the digital shopper in each category overall.

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