Charting the Donor Journey

Context
Context
Approach
Impact

A world-renowned charitable client came to us facing two critical challenges: existing donors were not renewing their support, and new donor acquisition was lagging despite fundraising initiatives across Canada.

We worked with the client to gain a better understanding of the charitable giving landscape, finding new ways of managing donor relationships and designing tailored marketing and communications efforts to connect with consumers and re-invigorate the brand.

In the two years since, the charity’s cancellation rate has dropped, and new programs, offers and campaigns are being developed faster and getting to market sooner. The charity has also gained a lasting, in-depth understanding of prospective donors, what drives donations, and how marketing and communications can be best designed to meet the expectations of the market.

Make informed, impactful business decisions that move people into action