Changing Times Demand Rethinking Old Approaches
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How we shop, communicate, pay for things, and entertain ourselves have all been revolutionized by the internet and mobile devices, in particular. As the market research industry took off post World War II, survey designers looked to psychometricians for leadership in questionnaire design, and adopted many of the scales and types of questions they used.
That was fine when surveys were administered in a face to face environment, by an interviewer, but those are not the conditions under which people do surveys today. The types of questions and scales used in market research have changed very little since the early days.
It is time to question whether that puts us out of step with our current era and what we might do to bring our surveys up to date.
Download this whitepaper and read about our case for quick, reliable and easy-to-answer questions.