CASE
STUDY

CASE STUDY: THE POWER OF PARTNERSHIP

Over a decade of brand and campaign tracking supports a Canadian non-profit, ParticipACTION, to become more impactful in Canadian's daily lives.

HUB is Designed to Paint Better Pictures, Faster

Insurance

Context

Insurance company looking for a research partner who can support them across a range of different needs.

Solution

Engaged Maru’s flexible service model:

  • Users across their Insight Team Self-Serve with Authoring Pro and Analysis & Reporting

  • Deployed a multi touchpoint CX program, with Assisted Serve support from Maru on design, deployment and strategic insight

  • Full Serve execution of strategic research projects, leveraging Maru’s Feel, Behave, Think framework

Outcomes

  • 21% saving on platform costs through consolidating activity in Maru/HUB

  • Up to 50% less time spent programming surveys compared to previous tools

  • Client users feel supported and are able to execute with confidence


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Pharmaceutical

Context

Global Pharmaceutical company was seeking an innovative solution for early stage ad concept screening. Conducted a blinded validation test with previously executed creative concepts

Solution

Maru executed a Concept Connections solution in HUB based on our Feel, Behave, Think framework.

Utilizing a monadic design in which each concept was assessed using:

  • Scalar metrics

  • Choice based trade off (MaxDif)

  • Implicit Association Task (IAT)

  • Visual Semiotics

Outcomes

  • Validated and replicated the same findings as the traditional scalar methodology

  • In addition provided enhanced insight into ‘why’ behind the ‘winning’ concept.

  • Achieved a 60% cost saving compared to traditional methodologies

  • Executed 50% faster than traditional methodologies

Beauty

Context

Beauty company looking for a new solution to improved their 17 market brand tracker program.

Solution

Maru simultaneously deployed a multi-mode, multi lingual program in HUB to all 17 markets, enabling:

  • Reduced set up time and enhanced fieldwork monitoring

  • Pre-built reporting prior to fieldwork closing

Outcomes

  • Reduced the speed from launch to initial findings by over 50%

The Experience & Insights platform

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