Cannabis Chronicle: Canadian Perceptions of Cannabis

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With cannabis having just been legalized in Canada, the decisions, strategy, and direction taken by the cannabis industry and its key participants will be hugely influential in how the industry evolves over the next several years. The ability to understand consumer perceptions, and quickly evaluate how those perceptions evolve as the industry matures, will determine who leads and who falls behind.

In our first Cannabis Chronicle, Maru/Matchbox surveyed over 1,100 Canadian adults who are Maru Voice Canada panelists to understand key perceptions about cannabis, how they compare with perceptions of other ‘normalized’ substances, and what the opportunities and risks are as the cannabis industry works towards growth and normalization.

Download the full report for key learnings from Canadians which include:

  • How Canadians perceive Cannabis overall since legalization;
  • How Canadians compare Cannabis to other substances in the areas of wellness, natural, creativity, and relief;
  • What the Cannabis industry as a whole needs to do to become a fully normalized product;
  • And more.