Boringly Reliable: Evidence of the Consistency of Maru/Matchbox Market Community Sample
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When we cross a bridge and it doesn’t collapse, do we applaud? When the office building you are sitting in doesn’t suddenly become a splintered mass of glass, concrete and steel girders, do we send a thank you note to the architects and engineers?
Nope. We just take these things for granted and assume that we can count on the science behind them.
In the world of market research and public opinion polling we tend to take sample reliability for granted. But that trust is, these days, easily misplaced. We have done extensive research in this area and have shown that many of the sample sources that dominate our industry are not very reliable.
Download today to read the evidence of the consistency of our marketing community sample.