Big Ideas on a Small Screen: The Importance of Testing Concepts on a Mobile Device

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Traditionally, idea screening and concept testing have been limited to desktop computers, because of concerns that a concept might read differently on a small screen.

Many companies block people from completing surveys on a mobile device. But is that a sustainable practice in today’s world?

When we block mobile completions, what are the implications? What effect does it have on our hard-to-recruit respondents? What does that mean for representativeness? And can we find a way to successfully show a big idea on a small screen? To answer
these questions, we ran a test.

Download this whitepaper to learn the results of our research and how it will impact you with trust and transparency going forward.