Audience Value Means More Advertising Dollars

Context
Context
Approach
Impact

A digital content creator client needed to demonstrate the value of its audience and platform for apparel brands.

Using the client’s insight community, we talked with members to see how interested they were in new apparel trends, where they found inspiration for apparel purchases, and how they used the client’s platform for apparel decisions. To further contextualize their story, we also talked with a national sample of consumers who did not use the client’s platform.

The research revealed that the community’s members are super consumers of many apparel trends and that advertising on the client’s platform is a huge influence for them. The client’s users not only proved valuable—they proved more valuable than non-users. With these findings, the client was able to secure incremental ad spend from key apparel brands.

Make informed, impactful business decisions that move people into action