U.S. Hispanic Insight Community
Unrivaled scale and diversity
Through an exclusive and innovative partnership with Telemundo (Spanish-language television broadcasting company), clients now have access to premium, difficult to reach, Spanish-language dominant and millennial Hispanic audiences in the U.S.
Why should it matter to you?
This is a never before accessible Hispanic audience for use in research. You can now access and provide the market with the industry’s most validated, known, millennial Spanish-language dominant Hispanic community.
- Reach 96% of Hispanics in the U.S.
- Invaluable insights from a highly desired and difficult to reach audience
Also, the community is called MiTelemundo, which means it is not associated with any one brand or property. It therefore is a perfect source of un-biased feedback for your organization.
What kinds of research is ideal for the U.S. Hispanic Insight Community?
- New product announcements
- Persona building
- Concept testing
- Feature prioritization
- Needs finding
- Usage and attitudes
The combination of MiTelemundo™, Telemundo’s online insight community comprised of mostly Spanish-dominant Hispanics, with Maru/Matchbox’s own Springboard America panel of English-dominant Hispanics creates the most robust Hispanic insight community in the U.S., with more than 20,000+ members. For the first time ever, the advertising, marketing and research community will have access to this pivotal and diverse consumer population all in one place.
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