U.S. Hispanic Insight Community

Unrivaled scale and diversity

U.S. Hispanic Insight Community

Through an exclusive and innovative partnership with Telemundo (Spanish-language television broadcasting company), clients now have access to premium, difficult to reach, Spanish-language dominant and millennial Hispanic audiences in the U.S.

Why should it matter to you?

This is a never before accessible Hispanic audience for use in research. You can now access and provide the market with the industry’s most validated, known, millennial Spanish-language dominant Hispanic community.

- Reach 96% of Hispanics in the U.S.
- Invaluable insights from a highly desired and difficult to reach audience

Also, the community is called MiTelemundo, which means it is not associated with any one brand or property. It therefore is a perfect source of un-biased feedback for your organization.

What kinds of research is ideal for the U.S. Hispanic Insight Community?

  • New product announcements
  • Persona building
  • Concept testing
  • Feature prioritization
  • Ideation
  • Needs finding
  • Path-to-purchase
  • Usage and attitudes

Community Composition




The combination of MiTelemundo™, Telemundo’s online insight community comprised of mostly Spanish-dominant Hispanics, with Maru/Matchbox’s own Springboard America panel of English-dominant Hispanics creates the most robust Hispanic insight community in the U.S., with more than 20,000+ members. For the first time ever, the advertising, marketing and research community will have access to this pivotal and diverse consumer population all in one place.