Maru/Matchbox

Creative Insights

Get the complete picture of how your ad is working

Creative Insights (powered by add+impact®) measures the implicit and explicit responses at every stage, giving you a complete picture of how your ad is working. Designed to evaluate any type of ad or brand communication, across all channels with best in class benchmarks, we can identify which ads will work and which need more help.

How Does it Work?

Creative Insights is designed to evaluate any type of ad or brand communication, across all channels: video/TVC, print, digital, OOH, social and radio. By using a consistent framework and best in class benchmarks, we can identify which ads will work and which need more help.

Benefits

  • Ad Attention
  • Message Take-out
  • Brand Link
  • Brand Bonding
Our solution is used by top global advertisers, and
we have access to a database of over 8,000 ads in more than 65 countries.