Qualitative Insights Expert Erica Ruyle joins Maru/Matchbox

July 23, 2018

CHICAGO, ILLINOIS – (July 23, 2018) – Maru/Matchbox, a sector-focused consumer intelligence firm, is pleased to announce the hire of Erica Ruyle as VP of Qualitative Insights for our Consumer Insights sector.

“In her engagement with consumers and clients, Erica’s passion for creative approaches to uncovering deep cultural insight is undeniable,” said Maru/Matchbox Managing Director, Qualitative Insights, Tommy Stinson. “She is an established strategic insights specialist. We’re thrilled that Erica has joined us to continue building our strategic qualitative capabilities and insights expertise for our clients.”

Erica has over 15 years of international qualitative experience. She has expertise in ethnography, human-centered design, product innovation, co-creation, and strategic workshopping. She is also a customer journey mapping expert. Her category experience encompasses consumer packaged goods, technology, healthcare, and automotive.

“Her background in Anthropology provides an invaluable lens to interpret consumer behavior and the surrounding culture that drives it,” Maru Group CEO Ged Parton explained. “We’re excited that she shares our views on the importance of Cultural Framing and cultural context in uncovering insights.”

“Erica is an important part of our growing investment in strategic qualitative expertise,” Parton said.

About Maru/Matchbox

Maru/Matchbox has been pushing the boundaries of the customer market insights space for over a decade. We are a sector-focused consumer intelligence firm focused entirely on better client outcomes. Our expert teams are deeply invested in key sectors of the economy, delivering insights and analysis backed by superior quality data.

About Maru Group

Maru Group (“Maru” or “The Group”) is a technology-enabled market and customer insights company, whose brands are leading the way in the provision of research, insight and advisory services powered by cutting-edge technology and innovation. The Group is quickly emerging as an exciting challenger brand, disrupting the traditional market research and insights industry.

Established in 2016 by industry veteran Ged Parton, Maru uses in-depth knowledge of industry sectors and its state-of-the-art technologies to equip its clients with targeted and relevant insights at speed. These insights enable Maru’s clients to adapt their corporate strategy and innovate quickly to stay ahead of the competition.

The Group is developing a portfolio of market-leading companies with growth characteristics, talented management teams and collaborative cultures that prize intellectual generosity.

Maru is backed by Primary Capital Partners LLP, a UK-based provider of private equity finance for high potential and growth companies.


Contact: media@marumatchbox.com