Maru/Matchbox Launches Digital Media Measurement Solution
Emotions drive decisions and behavior: we act, then we think.
Our digital campaign evaluation approach enables you to better understand how content, channels and brand interact to deliver effective communication. It allows you to understand how a digital campaign makes people think, feel and behave toward the brand. It uses a test/control design with digital tagging and measures of advertising effectiveness.
“The challenge in a fragmented environment is to get consumers to think of you—more often, in more situations,” said Maru/Matchbox Chief Innovation & Solutions Officer, Todd Trautz. “Brands need to break through to boost a brand’s mental availability. Digital advertising can cultivate mental availability by driving salience and building a foundation for emotional connection,” he added.
“The launch of our Digital Media Measurement solution is a key step in delivery against the Maru/Matchbox strategy: to add value to our clients, continuously leading the way in delivering research, insight and advisory services powered by cutting-edge technology and innovation,” said Maru Group CEO Ged Parton.
For more information, contact a Maru/Matchbox representative today.
Maru/Matchbox has been pushing the boundaries of the customer market insights space for over a decade. We are a sector-focused consumer intelligence firm delivering better client outcomes. Our expert teams are deeply invested in key sectors of the economy, delivering insights and analysis backed by superior quality data.