Maru/Matchbox Launch Implicit Association Test Solution
Understand what consumers subconsciously feel about your brand, and what influences their behavior.
Implicit Association Tests (IAT) capture consumers’ immediate, gut instinct or subconscious responses to brands, campaigns, new product concepts, packaging designs and a vast array of other related outputs. Free from the biases of conscious rationalization, an IAT offers organizations a chance to study consumers at a deep, emotional level and determine what consumers really feel about your brands, products and services.
“We are creating a series of choice-based tools that capture how people behave when they are faced with making a decision,” said Maru/Matchbox Chief Innovation & Solutions Officer, Todd Trautz. “These tools will be used from ideation to simulated in-market purchase decisions. As we build out these tools, we will power them with a choice-based engine that will automate and standardize the creation and output of the choice data into meaningful simulations,” he added.
“The launch of Implicit Association Test is a key step in delivery against the Maru/Matchbox strategy: to add value to our clients, continuously leading the way in delivering research, insight and advisory services powered by cutting-edge technology and innovation,” said Maru Group CEO Ged Parton.
By understanding what your consumers internalize as truths, you can predict their behavior more accurately than has previously been possible.
For more information, contact a Maru/Matchbox sales representative today.
Maru/Matchbox has been pushing the boundaries of the customer market insights space for over a decade. We are a sector-focused consumer intelligence firm delivering better client outcomes. Our expert teams are deeply invested in key sectors of the economy, delivering insights and analysis backed by superior quality data.