Maru Group Lights Up Consumer Research Industry with Maru/Matchbox
TORONTO – Maru Group has rebranded its community insights research division as Maru/Matchbox™, a sector-focused consumer intelligence firm dedicated entirely to better client outcomes. The company has been operating as MARU/VCR&C since being acquired from Vision Critical in April of this year.
"Our new name reflects the energy we get from our insight and market communities by increasing investment in sector-focused research teams and their accompanying tools and techniques” said Ed Morawski, President of Maru/Matchbox. "More than ever, our goal is to shorten the distance between the business need and the ability of our clients to act with resolve.”
Approximately 250 Maru/Matchbox employees operate in offices in London, New York, San Francisco, Los Angeles, Chicago, Vancouver and Toronto.
"With today’s consumer standing at the center of commerce and communication, we want to provide our customers with deeper consumer relationships and senior, sector-focused research counsel to help light the way,” said Morawski. "To that end, we are evolving our solutions and launching new offerings such as our Qualitative Insights Research Group, B2B Communities, and new digital data-collection and reporting tools.”
Sectors addressed through the company’s best-in-class community insight research solutions include Consumer Packaged Goods; Retail, Media & Entertainment; Financial Services; Technology; Public Affairs; Agency; and Healthcare.
"Our work serves as a catalyst for business actions designed to improve market position,” said Ged Parton, CEO of MARU Group. "In today’s highly-fragmented marketplace, it is difficult for clients to see where their consumers are headed. Our work serves to light their way forward.”
About Maru/Matchbox:Maru/Matchbox, a Maru Group company, has been pushing the boundaries of the customer market insights space for over a decade. Unifying deep sector expertise with cloud-based customer insights communities, we take a results-focused, consultative approach to helping clients better understand what motivates their customers and influences their markets, so they can act decisively and win.
About Maru Group: MARU Group is a technology enabled professional services firm delivering information and insight services. Operating in multiple countries, MARU Group provides research, insight and advisory services to large enterprises across a broad spectrum of industries and markets. Founded in 2016, MARU Group's core area of expertise is providing fast and strategic customer feedback to corporates through a variety of technology platforms. Led by market intelligence industry veteran Ged Parton, MARU Group is backed by Primary Capital Partners LLP, a United Kingdom-based provider of private equity finance for high potential and growth companies.