Create more than a mission your stakeholders believe in, build a relationship they trust
Your stakeholders are your most valued asset. Engage directly with them to get valuable insights to help you refine ideas, programs and policies. Build impactful campaigns that grow your brand, move people to action, and turn your stakeholders into loyal ambassadors.
Maru/Matchbox Public Affairs Communities
Refine new programs, policies and campaign ideas easier and faster with insights from key influencers and engaged citizens.
Uncover insights about the key groups you want to connect with. Engage, innovate and refine easier and faster with trusted consumer research and analysis.
Tap into the power of co-creation with participants who are invested in your cause or field. Issue new offers faster and more successfully. Unlock opportunity by identifying unmet needs in the market by analyzing consumers and market trends.
Drive fast, iterative insights through a community of customers and prospects engaged on hyper-targeted categories, brands and segments.
Customize research engagements to embolden your mission and build your brand
Hone in on the most critical aspects of your reputation. Manage and build trust with customized metrics specific to your organization’s DNA and challenges.
Measure key performance indicators before, during and after a campaign. Market strategically - cut costs by reducing risk with informed insights into campaign impact.
Quickly identify key behaviors throughout the donor journey. Use donor insights to refine new programs, policies and campaign ideas that achieve maximum impact, faster.
Understand who wants what, when and why. Use informed insights from deep consumer research to refine campaign messaging and offers easier and faster.
Director Marketing and Communications
Christian Blind Mission
Senior Manager, Policy and Partnerships
Head, Marketing and Communications
Aga Khan Museum
Customer Story: Charting the Donor Journey
A world-renowned charitable organization came to us as they faced two critical challenges: existing donors were not renewing their support, and new donor acquisition was lagging despite fundraising initiatives across Canada.
We worked with them to gain a better understanding of the charitable giving landscape, find new ways of managing donor relationships and design tailored marketing and communications efforts to connect with consumers and re-invigorate the brand.
In the two years since, the charity’s cancellation rate has dropped and new programs, offers and campaigns are being developed faster, and getting to market sooner. The charity has also gained a lasting, in-depth understanding of prospective donors, what drives donations and how marketing and communications can be best designed to meet the expectations of the market.
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