Respond to the growing demands of healthcare consumers by taking the time to listen
Gain insights from healthcare consumers, caregivers, physicians and other providers, all within a matter of days. Working together, we will deliver the insights to create a personalized, patient-first approach to help your customers have a positive experience across the entire healthcare journey.
Create a holistic healthcare service built on pillars of success
We focus on solutions encompassing the full lifecycle of the brand, from initial market landscape evaluation to brand health monitoring, market segmentation and communication optimization.
We have vast experience recruiting, implementing and managing successful insight communities that yield consistently high response rates.
Drive up recruitment and engagement
Deep knowledge of our community members means clients can expect informed data and insights that can be acted on quickly with confidence.
Custom portals and connection
People often join communities in search of a connection. This is particularly true in the healthcare space- the patient no longer feels alone, like the only one going through this. We create custom, branded healthcare portals that can include insights from community activities and thought leadership content to encourage engagement and infuse life into the community.
Our interactive platforms include:
- Robust quantitative research that implements rapid insights and more advanced research designs.
- Cutting edge qualitative with innovative frameworks tailored to your business objectives.
- Mobile engagement that drives up response and completion rates, offers better quality data and a more representative base of respondents.
- Community management that allows you to proactively adjust engagement to ensure robust response rates and minimal churn.
- Real-time reporting and knowledge management that put insights at your fingertips.
Support your business decisions with informed research
We create a research roadmap and milestone schedule geared to your business objectives. An initial workshop involving key stakeholders will develop a flexible framework with short, medium and long term time horizons. The key is to balance disciplined planning and responsiveness to changing business requirements.
A leading pharmaceutical company approached us to design a comprehensive program to provide ongoing brand monitoring across several products. The program provides a feedback mechanism for physicians, patients and other healthcare professionals.
We collaborated with a major pharmaceutical client to build a platform to centralize and coordinate the voice of patients and act as a vehicle for ongoing, rapid-fire quantitative and qualitative feedback. The program allowed the client to develop and refine their patient support program, and identified the need for the development of a centralized repository of patient information for patients.
Bringing a Brand Promise to Life
We worked with a large regional hospital system to help bring their new brand promise to life through a multi-phase qualitative and quantitative communications testing research program among current and prospective patients and employees. The research assignment was executed in a focused, rapid manner to meet the client’s quick turnaround needs.
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