We recognize the unique challenges of marketing products and services in dynamic life sciences markets that are being impacted by personalized medicine, electronic health records, deep learning and other AI technologies. The personalization of medicine, in particular, is a major paradigm shift and is poised to revolutionize healthcare. This has resulted in patients being a more central focus for everyone involved in the delivery of healthcare—physicians, payers, and marketers—hence, the increasing importance of patient centricity.
At Maru/Matchbox, our life sciences and healthcare team is a group of senior consultants who have an unyielding drive to unearth and deliver insights capturing the impact of these macro-level changes on the development, marketing, and delivery of healthcare-related products and services. To do this, we listen. We leverage a toolkit of innovative methodologies and approaches for finding the right individuals, asking the right questions, and carefully listening to what they tell us. By collecting and analyzing data in this way from all healthcare stakeholders and combining it with a deep understanding of healthcare and the ability to tell a compelling story, we generate insights that empower our clients to react to and anticipate market changes and to make sound marketing decisions.