Energy

ENERGY

Create meaningful connections that infuse the voice of the customer into every decision

Create meaningful connections that infuse the voice of the customer into every decision

As competition ramps up across the sector, energy consumers have more options than ever before—not just for the provision of energy, but for the products and services enabling connected homes, business and cities. Optimizing the customer experience and securing customer loyalty is a priority. It is no longer enough to connect with them as “rate-payers” through bill and direct mail inserts; customers expect the personalized, digital experience they have in their interactions with other brands.

Creating meaningful, authentic connections to infuse the voice of the customer into every decision, product and service is the way forward. Our agile solutions will not only provide the insights to drive higher CSAT scores, but also build loyalty and trust in the organization to fuel future growth.

Large utility supplying electricity

A large utility client was developing messaging for a campaign to encourage adoption of demand management practices, so that it could most effectively encourage uptake of the practices amongst consumers and small businesses. Specifically, there was a need to identify which attitudes and beliefs would encourage participation in the campaign and which ones would discourage uptake.

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How Framing Impacts Acceptance of a Difficult Message

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What people are saying

SECC has engaged Maru/Matchbox for several research projects, including two market segmentation studies. Their work approach has been collaborative from the start and they go to great lengths to ensure our research objectives are met. Their work across a variety of industries was invaluable to us as they conducted our segmentation study in the small and medium business sector. They were able to reach decision makers in a wide range of business types and sizes - invaluable in understanding this market and producing actionable insights for our members.

Patty Durand
President & CEO
Smart Energy Consumer Collaborative

Create meaningful connections that infuse the voice of the customer into every decision