The consumer packaged goods industry, with consumer services not far behind, has been at the center of monumental changes in the past decade. Omni-channel—both retail and marketing—are becoming unambiguous, allowing new entrants to command a disproportionate share of market and voice. Competitive responses are being shortened from years to months and now to just weeks, redefining what speed to market means. And new technologies are changing the shopper experience and creating unprecedented brand and pricing transparency across all media and channels, both traditional and emerging.
These changes have presented marketers with major challenges, but have also created amazing opportunities to connect with consumers in highly personalized ways, as demonstrated by the many start-ups that are challenging long-standing beliefs in the sector. Our teams bring deep sector expertise to drive decisions when it matters. We approach each challenge as a unique one, connecting to the right audience, within the right context, and using the most appropriate tech-enabled approach with the goal of providing action-oriented insights for tactical and strategic challenges alike.