Disrupting Healthcare: How COVID-19 May Drive Telehealth Adoption

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As a society, we’ve been moving in the direction of a more integrated healthcare delivery system with many innovative solutions coming to the industry as a supplement to traditional healthcare approaches.

Telehealth is one of these solutions that may forever change the way we receive healthcare.

There has never been a more important time to focus on the adoption of this innovation. In the midst of the COVID-19 pandemic, telehealth will play an instrumental role in reducing the spread of the virus, and has the potential to drastically change our approach to healthcare delivery.

The healthcare team at Maru/Matchbox conducted internal research with a gen pop sample of Americans to explore this topic, evaluating perception, adoption and usage of various healthcare innovations. In this paper, we will dissect these insights and evaluate the impact of these innovations going forward.