Creating a Seamless Retail World
Findings from the 2020 Maru/Matchbox Digital Experience Benchmark Report
Delivering a leading digital customer experience has never been so important. Online sales are set to soar over the next few years with experts predicting half of all transactions will take place online by 2024.
Developing an online experience that builds deep and meaningful connections will be key, especially for retailers and consumer-facing brands looking to maintain and grow their business over the coming months and years.
Maru/Matchbox measured the digital customer experience of fifteen of the leading UK retail sites to understand digital cx best practice, as well as how to differentiate experiences from an increasingly crowded online marketplace.
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