Sara Cappe, Author at Maru/Matchbox

How You Use Your Smartphone Influences Provider Selection and Purchase Behavior

On the subway. In the elevator. On the street. People are doing it everywhere: 52 times a […]

Download PDF Millennials are the future of charitable giving. We know this based on the academic literature, […]

A price increase is bad news. No one wants to be told their costs are going up—especially […]

“The utilities industry is waking up to the realization that they have to evolve their customer experience, […]

Donating is driven by emotional connections. We know this based on the academic literature, and our proprietary […]

“The power and utility sector is transforming — and the customer is right at the center of […]

Ad fraud is a huge problem for advertisers. Estimates vary, but a number of evaluations suggest that […]

A challenging environment Universities rely on alumni for gifts and donations, but the number of donors is […]

Charities are caught between a rock and a hard place. On one hand the donor base is […]

You need good information on your client’s customers and prospects. You must understand their market dynamics. You […]

The Cannes Lions International Festival of Creativity is a place where reputations are made and legendary parties […]

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The battle to win new business is a boxing match. You are duking it out for the […]

I recently attended the 2017 DMA Nonprofit Federation, Nonprofit Conference (#DCNP2017) last week in Washington, DC and […]

Millennials have a yearning desire to be part of something bigger than themselves. They thirst for community. […]