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Articles by

Sara Cappe, Managing Director, Public Services

smartphone user persona 2000

How You Use Your Smartphone Influences Provider Selection and Purchase Behavior

On the subway. In the elevator. On the street. People are doing it everywhere: 52 times a […]

millennials and charity

Is Your Charity Ready For The Millennials?

Download PDF Millennials are the future of charitable giving. We know this based on the academic literature, […]

“When You Put It That Way…”: How Message Framing Impacts Acceptance of a Difficult Message

A price increase is bad news. No one wants to be told their costs are going up—especially […]

utilities

Utilities and Their Customers: A Guide For Moving From Transaction to Relationship

“The utilities industry is waking up to the realization that they have to evolve their customer experience, […]

Why Emotional Connections Drive Donations: Lessons From Academic Literature

Donating is driven by emotional connections. We know this based on the academic literature, and our proprietary […]

In Times of Dramatic Change, Utilities Cannot Afford to Ignore the Customer

“The power and utility sector is transforming — and the customer is right at the center of […]

click fraud

Are You a Real Reader or is This Click Fraud?

Ad fraud is a huge problem for advertisers. Estimates vary, but a number of evaluations suggest that […]

Opportunities with alumni

Opportunities With Alumni: Closing the Gap Between Connection and Donation

A challenging environment Universities rely on alumni for gifts and donations, but the number of donors is […]

connection compass

Charities and the Need for Emotional Connection: Introducing Connection Compass

Charities are caught between a rock and a hard place. On one hand the donor base is […]

man looking at setting sun

3 Reasons Why Agencies Should Own Insights

You need good information on your client’s customers and prospects. You must understand their market dynamics. You […]

lion

3 Lessons About the Power of Creativity, Innovation and Insights from Cannes Lions & McKinsey

The Cannes Lions International Festival of Creativity is a place where reputations are made and legendary parties […]

ad impact image

Infographic: Measuring Real Ad Impact

Download Copy of Infographic

Deliver the Knockout Punch for New Business

The battle to win new business is a boxing match. You are duking it out for the […]

conference

5 Key Takeaways from 2017 DMANF Conference

I recently attended the 2017 DMA Nonprofit Federation, Nonprofit Conference (#DCNP2017) last week in Washington, DC and […]

millennials

Untapped Donor Opportunities With Millennials

Millennials have a yearning desire to be part of something bigger than themselves. They thirst for community. […]

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