In The Pursuit – A Survival Guide to Owning Insights
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We believe the Agency – the owner of the account – should be the one directing what information is gathered, when and how.
We believe the Research Roadmap – a plan for the future – should be part and parcel of every pursuit, it makes sure you get the fresh information you need, when you need it.
That’s why we’ve developed this survival guide to owning insights. It’s designed to provide inspiration for research roadmaps by walking you through a variety of work that meets your information needs.
We journey through:
- Market Landscape
- Creative Inspiration
- Content Feedback
- Campaign ROI
We hope you enjoy the trip.
Download this free eBook on owning insights when it comes to your agency.